Bridgestone Tyres is actively encouraging motorists to switch to winter products. This message comes with the aim of boosting tyre safety in the upcoming cold months.
Bridgestone Tyres is actively encouraging motorists to switch to winter products. This message comes with the aim of boosting tyre safety in the upcoming cold months. With the conditions all set to become more and more unpredictable, and with the increasing number of casualties due to unsafe tyres, Bridgestone has taken it upon itself to educate people about the importance of tyre safety in winter.
Bridgestone Winter tyresIn all my experience I have never known any winter tyre that stands out above the others. There are many reasons why our customers prefer a certain brand or even type of tyre. We have a few particular instances that stick out, one of them is a guy who imports and fits carpets. His work takes him to all over Europe, and he travels thousands of miles a year. His main destination is Belgium, because of their large carpet manufacturing industry.
The only thing that he will fit in his Mercedes Sprinter long wheel base van is Michelins. The guy just did not want any old Michelin’s he wanted Michelin Agillis Alpin winter tyres. The man insisted on nothing else and sometimes we have to get them from Holland for him. He says that he gets all year round grip and feels totally confident in all road conditions and any inclement weather.
Another thing that we always see. Some drivers will only stick to the make of tyre as original equipment. These tend to be middle-class gentlemen. A good example is the owners of new VW cars. These are the guys who ask for the Bridgestone brand of tyres.
Although Bridgestone tyres come out in all sorts of makes of cars. VW cars are one of the most modern cars to have these tyres fitted. Audi cars are also equipped with the Bridgestone brand. Again these drivers will stick to the same make of tyres. Consequently, the reason that we sell the Bridgestone Blizzak winter tyres because the customers who drive these cars will stick to the same make of tyre. My opinion is that it is good for business, and it would not be a good thing for us all to be the same, and all buy the same products.
There is no doubt that the large tyre manufacturers are getting more involved with their winter products. Here in the UK market. On the continent, drivers have to fit winters by law.So the tyre companies sell as many as they can make.
It has to said though we have to battle for the crumbs of the left over tyres once they have supplied the rest of Europe, but we have been helped by imports from places like China and other Eastern tyre makers.