Category Archives: apollo-vredestein

Apollo Tyres North America-Giant Indian Tyre Company looking for expansion in the States.

Apollo Tyres North America

Apollo Tyres North America; Apollo Tyres are following in the footsteps of the now famous and huge tyre companies, such as Goodyear, Dunlop, Michelin and Pirelli. They have now made roots in Europe, with a new factory about to be opened in Hungary and the purchase of Vredestein tyres the large tyre company from Holland. Vredestein is world renowned for their winter tyre range

Apollo Tyres North America
Apollo tyres india

and also make an excellent SUV tyre.

After a steady year, Apollo has announced that they are now looking at the state of the North American market. The giant Indian company have already set roots in Europe with the Acquisition of Vredestein tyres, the giant Dutch summer and winter tyre manufacturer.

They have their eyes firmly set on the USA market.

The first step was to employ ex- Goodyear and DaimlerChrysler sales executive Steven Smidlein to be senior vice president for North America. His knowledge of the North American market is second to none. They have also employed Emil Herbak, as sales director.

The states will be supplied by the European Hungary factory initially, but I am sure that plans are up for a new facility to be built somewhere in the USA.

In a recent interview involving, Tire Business had with Neeraj Kanwar, Apollo’s vice chairman, and managing director said that,“With North America almost being an unknown territory for us, Steven’s 30-plus years of sales management and retail experience, especially in the automotive sector, will help establish both Apollo and Vredestein brands on this continent,”

“We would be relying on his proven ability to grow market share, with a focus on delivery of aggressive sales targets,”

Apollo tyre has also set up a dealer tyre network here in the UK. They have transferred the British operation side of the business to Holland and are back up and running after different computer failings.

Apollo Tyres-Rock-Road-campaign- takes high performance Vredestein tyres in new direction

Apollo Tyres-Rock-Road-campaign

Apollo Tyres-Rock-Road-campaign-Progressive tyre manufacturer Apollo Vredestein chose the high-profile setting of this year’s Geneva Motor Show to launch its very latest additions to its PCR range

Apollo Tyres-Rock-Road-campaign
Apollo Tyres-Rock-Road-campaign

There is no doubt that we are now dealing with one of the most progressive tyre manufacturers, in the world and Apollo Vredestein has chosen the high- profile setting of this year’s Geneva Motor Show to launch its very latest tyre products, including the Vredestein Ultrac Satin summer tyre. There will also be additions to its Passenger Car range as well they will be announcing that the company’s ambitious growth strategy has now entered a new and exciting direction.

The new Vredestein Ultrac Satin summer tyre is great news to the Vredestein tyre dealers who have for many years promoted this excellent product and the new Vredestein Ultrac Satin summer tyre, will be Unveiled on the Apollo stand. They will show off the new tyre which incorporates a number of benefits including outstanding driving performance, superior energy efficiency and low noise levels.

Apollo-Vredestein will also unveil the new Vredestein Ultrac Vorti high- performance pattern in 24- inch size option has a special tread pattern for both the front and rear axles and has been specifically designed for the Mercedes-Benz GLE Coupe. This is altogether great news for all the Apollo-Vredestein dealers across Europe and the UK

The Vredestein winter tyres were world renowned for quality and performance. Then came Apollo tyres? They saw Vredestein as a door into the European and the UK tyre market. At first things did not change. But as in all take-overs, Apollo began to run Vredestein tyres, their own way. The distribution centre has change along with the computer system.

It looked very much like Apollo were going to “steamroller” Vredestein into the Apollo tyre brand. This announcement of the new Vredestein Ultrac Satin summer tyre, came as a surprise to me, (a nice surprise)

https://www.pellonautocentre.com/?s=Apollo+tyres

Sourced through Scoop.it from: www.satread s.com

Apollo-Vredestein tyre Shops-now in Halifax-Yorkshire-UK

Apollo-Vredestein tyre Shops

The acquisition of Vredestein tyres by the Indian tyre company Apollo tyres, has in my opinion ben a good thing.

As a long standing tyre dealer I have dealt with Vredestein for as long as I care to remember. Vredestein are a Dutch company, but have been a long standing supplier to the British tyre market. They have particular expertise in the winter tyre market, making tyre products that have won many awards over the years.apollo-vredestein tyre shops

Vredestein tyres were also great corporate host. I have spent many a happy visit to their factory in Holland and enjoyed various trips out with hospitality in Amsterdam. It did come as a surprise to me when I heard of the takeover bid from the ever expanding Indian tyre company Apollo. Vredestein always had a good independent tyre dealer network and although they were expanding their product range, they always had steady growth and expansion plans. Now they have a network of  Apollo-Vredestein tyre Shops, across the UK.

A good product was always important to them. They were always quick to bring out new products to match the market introducing designer tyres onto the market and a winter tyre that was made to fit the up and coming SUV and Crossover tyre market.

One of Vredesteins flagship tyres has been the Quatrac all-weather tyres. Thee tyres were always very popular, but for some reason not in my tyre shop here in Halifax, Yorkshire in the UK. My customers always tend to go for the full blown winter tyres.aapollo-vredestein tyre shops

However the Apollo takeover went ahead and the marriage of the companies appears to have been a successful one , with each company blending and selling tyres as if it was always the way. We now sell both products, and I feel that the Apollo takeover has put a little more aggression into way that the company sells its products.

This winter we will be selling Apollo-Vredestein winter tyres that will be made by either company. In recent years there has been resurgence of the all-season tyre and throughout Europe, Apollo-Vredestein tyre Shop is capitalising on this by introducing a “Y” speed fitment and also an SUV version to its brand new Vredestein Quatrac 5 range.

The new Quatrac 5 tyre range now comes in five width sizes for 13 to 19 inch rim diameters with a speed rating from T to Y.

Apollo-Vredestein New technology known as the 3D Grip Claws

Apollo-Vredestein are keeping their research and development department in Holland and have come out with some new and interesting technologies which have made their debut in the Vredestein Quatrac 5, this is the 3D Grip Claws. The claws are arranged between the sipes in the middle of the tyre, these claws together with the sipes, ensure perfect grip on bends and make it possible to accelerate quickly, even on snowy and icy roads.

Apollo-Vredestein use Full Silica Compound

Another great point to make about the Vredestein Quatrac 5 is that it has a “ Full Silica tread compound mix”, this ensures a high degree of resistance to tread wear ; making for a long lifespan and a better rolling resistance to comply with environmental challenges.

This gives the new Apollo-Vredestein Quatrac 5 excellent results on all three aspects of the EU tyre label. This gives the tyre, the “Three Peak Snowflake symbol”, alongside the regular “M&S tyre coding”. This tyre can now be used in countries where winter tyres are compulsory in winter.

Apollo-Vredestein tyre shops across the UK

To finalise the Apollo winter tyre is also an excellent winter tyre and will become popular in the UK this winter, and available in the Apollo-Vredestein tyre Shops, including Pellon Tyres here in Halifax, Yorkshire,UK.

Apollo-Vredestein have now reached a deal to supply the Independent European tyre buying network, Point-S. Supplying  their tyre products throughout the UK. This will give them a network of Apollo-Vredestein tyre Shops across the country.

Eric Roberts