Category Archives: Michelin Worldwide Campaign

Michelin Worldwide Campaign-Super Bowl launch for Michelin global campaign

Michelin Worldwide Campaign

Michelin Worldwide CampaignA premium-price timeslot during yesterday’s Super Bowl marked “an important change” in Michelin’s marketing strategy. The 30-second advertisement – the first Michelin advertising appearance during …

Michelin Worldwide Campaign

I must confess, I am not a fan of the “American Superbowl” series. However, I am a sports fan and did see some of the highlights. I did however notice the Great Michelin tyres advert during the proceedings.

What I did not know, is that this was the start of a Global advertising campaign from Michelin tyres. I am thinking that it could start a war of giants. Hence, the other big tyre companies wont stand still.

Companies the like of Continental tyres, Bridgestone tyres and Pirelli tyres will all want to compete. This and rising tyre prices, should make 2017 an interesting year?

Eric Roberts

Source: Super Bowl launch for Michelin global campaign