Yokohama BluEarth Tyre-environmental commitment in 3 tyres

Yokohama BluEarth tyres range demonstrates its commitment to reducing its environmental impact globally. The BluEarth AE-01 tyre encompasses much of Yokohama’s environmental technology and exper…

There is no doubt in my mind that the Yokohama BluEarth tyres will become one of the big tyre players shortly.

Their commitment to the motorsport scene and research and development is second to none in the tyre world.

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Yokohama Compounds were tested as far back as the 1980’s
It is common knowledge that Yokohama tyres were first starting to develop more

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Yokohama orange peel oil symbol

Environmental friendly tyres back in the 1980’s. The giant Japanese have always believed that motorsport participation would lead them to better research and development opportunities. However, this seems to be the case with many of the leading tyre companies, who are now developing more and more tyre products on the quest to obtain the best rolling resistance, by using different products in their compound mixes and indeed creating more diverse tread patterns to achieve this goal.

Yokohama BluEarth Tyre uses orange peel oil technology on new race tyres.

It is no secret. That it was back in the 1980’s that Yokohama tyres started to experiment. By using Orange peel oil, in some of their tyre compounds. The first tests were carried out on some of their motorsport racing slick tyres. These are the tyres that have no tread and look like a

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blue Earth symbol

bald car tyre. These slicks are used to drive the racing cars on a dry circuit. They are a soft compound tyre. These tyres have to be warmed up in special sort of tents. In which they place a portable blow heater to pre-warm the tyres before a race commences. This orange oil helps give a softer compound and has now being incorporated in some of their tyre product range a tyre known as the “Ascend”. I am not familiar with the name of this product, and I think that it is made in Virginia and is only for sale in the USA.

Yokohama BluEarth Tyre

“Yokohama is the only tire company to have perfected this science,” said Andrew Briggs, Yokohama director of product planning and motorsports. “The result was the ADVAN® ENV-R1™, which debuted in 2009 at Sebring International Raceway and became the world’s first tire in a racing series that used sustainable materials.” This would later replace the ADVAN ENV-R2.
To bring things up-to-date Yokohama has started to develop a common tyre concept yokohamacalling it the BluEarth concept. The complete line of the BluEarth tyres with the new concept mark on the tyre.

The new technology will provide the driver with a better driving experience, through newly evolved tread designs and rubber compounds that include orange peel oils. Finally, the new concept of tyres also gives the driver a better return on his fuel costs, because of the improve fuel efficiency of the tyre range.
Yokohama’s tyre innovations are born on the race track and end up supporting the regular guy with their regular cars.

Source: www.tyrepress.com