Yokohama tyres Shirt Sponsor Chelsea FC-Tyler Wilson on Twitter

Yokohama tyres Shirt Sponsor Chelsea FC

Yokohama tyres at Chelsea FC

Just bought a new car this #EPL eve. Had to have @YokohamaTC tyres! Up the Chels! #CFC @ChelseaFC #KTBFFH pic.twitter.com/hPQGBuh7Ev

Yokohama tyres Shirt Sponsor Chelsea FC

I must admit that Yokohama pulled off a great coup when they did a deal to become Chelsea FC’s tyre sponsors.

Other tyre companies are teaming up with big time premier league football clubs including a recent deal between Manchester United and Apollo Tyres.

Apollo tyres are now getting a foothold in to the British tyre market with the recent acquisition of Dutch tyre company Vredestein Tyres, who are famous for producing some of the best SUV and winter tyres in Europe. This has enabled Apollo tyres to compete with Yokohama as one of the up and coming tyre players in the UK tyre market.

The world of tyres has been making massive profits.

Due to modernisation and innovation coming from all the major and mid-range tyre companies. This has enabled the tyre companies to compete with other big businesses and compete with the advertising potential that comes from deals with the big football clubs across Europe. This includes the  Yokohama tyres at Chelsea FC recent deal.

I can remember when tyre companies. Could only afford to spend their advertising money on “billboard advertising”. TV advertising was used, but only as general style TV ads. Subsequently,¬† not the massive shirt sponsorship deals that we see today, like the ¬†Yokohama tyres at Chelsea FC and the Apollo tyres at Manchester United deals in recent years.

As the owner of a Tyre shop here in Halifax ,Yorkshire

So, for the past 27 years, i welcome the wealth that has flowed into the tyre industry in recent years. Tyre companies have been falling over themselves to Yokohama tyres at Chelsea FCdeck out my depot in their very professional logos and advertising expertise. Yokohama have been very proactive and have practically re-designed my depot,(a big thanks to Yokohama?)

We do of course sell their products but in the past we were always starved of any corporate help from the tyre companies. Michelin would give the odd Michelin Man to stick up somewhere in the depot and the odd tyre pressure chart, but i must say things have moved in the right direction in recent times and most independent tyre shops are looking much better for the makeovers.

Eric Roberts

http://www.point-s.co.uk/tyres/brands/apollo

Sourced through Scoop.it from: twitter.com

Yokohama tyres Shirt Sponsor Chelsea FC
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