Michelin Worldwide Campaign
A premium-price timeslot during yesterday’s Super Bowl marked “an important change” in Michelin’s marketing strategy. The 30-second advertisement – the first Michelin advertising appearance during …
Michelin Worldwide Campaign
I must confess, I am not a fan of the “American Super-bowl” series. However, I am a sports fan and did see some of the highlights. I did however notice the Great tyres advert during the proceedings.
What I did not know, is that this was the start of a Global advertising campaign from Michelin tyres. I am thinking that it could start a war of giants. Hence, the other big tyre companies wont stand still.
Companies the like of Continental tyres, Bridgestone tyres and Pirelli tyres will all want to compete. This and rising tyre prices, should make 2017 an interesting year?
2020 Update
Of course, The great French tyre company are moving forward with a great new product range. Importantly, to keep up with the different demands of todays modern motoring.
Including special tyres to fit the new electric cars that are coming out in todays mix of vehicle technologies. Including the new “Energy Saver” tyre range.
Many other tyres are in the line from this great tyre company.
Source: Super Bowl launch for Michelin global campaign
Tyres are Eric's life long passion. Apart from running his business Eric is a keen Blogger and runs 4 online websites relating to his business.
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