Apollo Tyres and Hankook- Offers Free Courtesy Cars During Tyre Fits: Hankook Tyres is providing Hyundai i10s to its dealers to … http://t.co/UQbv2ppO77
I must admit things are looking up in the tyre industry, regarding the tyre manufacturers looking to help the tyre retailers and tyre shops, to improve their image.
This idea from Apollo tyres and Hankook tyres, is certainly a good example. Most tyre centres also do other types of work including car repairs and car servicing. A courtesy car has become an essential part of today’s customer care. We here in Halifax have four courtesy cars at our customers disposal. This is a modern day necessity, due to more and more drivers having to travel further distances and work longer hours.
I think that the trend for corporate logo advertising in the tyre trade came from Vredestein tyres. When Apollo tyres bought them out, they carried on with the trend putting their company logo onto the courtesy cars of their tyre dealer network.
We here at Pellon Tyres were one of the first to take up the Apollo offer and although we are also Hankook tyre dealers, we have not yet taken up their offer.
These things do not come free of course. We have to achieve certain targets, but when do, then the car is payed for by the tyre companies.
The car looks great driving round the Halifax area and gives us another form of advertising, also giving us the upmarket image that we feel we deserve. in the past this type of thing would have to be budgeted for. But with the backing of Apollo Tyres and Hankook, we can fit it in with our tyre sales and other promotions, without it breaking the bank.
In the past Yokohama tyres have been very generous with a great deal of help in giving our tyre depot a real professional look.
Sourced through Scoop.it from: www.honestjohn.co.uk