Category Archives: All Apollo/Vredestein Tyres Stuff
All Apollo/Vredestein Tyres Stuff
All Apollo/Vredestein Tyres Stuff
Because of the rise of the illegal part worn tyres. Then I think it important to explain “how to check the age” of your tyres. There are no strict rules about this subject. However it is thought that tyres start to deteriorate. Of course, when they are five year old and above.
This knowledge is specially important if you have recently purchased a second hand car. Or were tempted into buying some second hand tyres. Tyre date codes were changed in the year 2000. Hence, from three digits to four digits. Therefore, pre-2000 tyres would be as such. say the age code was 261. Then this tyre was made in the 26th week of 1991. Moreover, after 2000 a tyre code of 5110, would mean that the tyre was made in the 51st week of 2010.
Why are winter tyres necessary? And what is the difference between discount winter tyres and Vredestein premium tyres? Vredestein joined forces with Autoblog to create a video to find out the answers. The video is part of this year’s winter campaign ‘driving safely below seven degrees’, which aims to […]
Vredestein Winter Campaign 2016
Although we are now half way through the 2016 winter. Hence, I would like to comment about the Vredestein supply chain. Of course, as far as I am concerned, there has not been one?
Here at Pellon Tyres in Halifax Yorkshire, UK. As a result, made the right decision to start to sell the Mother brand of Vredestein, Apollo tyres. This decision meant that I have had a good supply situation. Especially of winter tyres.
However, my friend in Huddersfield, decided to continue selling the excellent Vredestein tyre brand. As stated, Apollo bought out Vredestein a couple of years ago now. I did fear that things would change?
Apollo tyres changed the Vredestein management, making some redundancies. Things like this always happen as the mother company starts to throw their weight about and make changes.
As I have said, things like this always happen. As a result of the takeover, then Vredestein tyre supplies began to run short. Tyre retailers, such as my friend in Huddersfield were very badly let down. Thus, by lack of Vredestein stock available.
Lets hope that things improve in 2017, but i doubt it?
Why are winter tyres necessary? And what is the difference between discount winter tyres and Vredestein premium tyres? Vredestein joined forces with Auto blog to create a video to find out the answers.
Click here to view original web page at www.moderntyres.com
Cars today are more advanced than ever, but they still depend on tyres to use their power and technology. In this episode of The Art Of Driving presented by Apollo Tyres, tyre experts share why it’s time the tyre got its due. For more, visit autocarindia.in/ApolloTyres and www.apollotyres.com Follow […]
Apollo Tyres Presentation
Since their acquisition of Vredestein tyre, the large Dutch tyre manufacturers. As expected, they are establishing a strong foothold here in the UK. As many of my customers already know, we are Apollo Tyres stockists for the Halifax area of Yorkshire, here in the UK.
I personally think the the tyres are of excellent quality and reliability. Apollo also make a winter tyre. The winter tyre is also of good quality, although not as good as the Vredestein products. These series of information about “fitting the correct tyres” are part of the big picture about the drive from tyre manufacturers for better tyre safety.
Cars today are more advanced than ever, but they still depend on tyres to use their power and technology. In this episode of The Art Of Driving presented by Apollo Tyres, tyre experts share why it’s time the tyre got its due.
Apollo Vredestein has introduced a Y speed fitment and also an SUV version to its Vredestein Quatrac 5 range.
Sourced through Scoop.it from: www.satreads.com
Vredestein always made an outstanding tyre product. Thus, even in the days before they were bought out by Apollo tyres.
This new Quatrac tyre. Therefore, will be no exception to the rule. I have been fortunate enough to visit the factory in Holland. Where the Vredestein tyres are made. As a result, was very impressed by the cleanliness of the tyre making facilities. Cleanliness, helps to make a better tyre product without any warranty problems.
Vredestein also made other high quality tyre products. Including, the vredestein ultrac sessanta. Hence, for the SUV and 4X4 tyres market. Consequently, has been proved to be very popular. Especially, amongst the drivers of this type of vehicle.
Vredestein quatrac 3 SUV tyres were a very popular choice of all weather tyres and now have been replaced by the vredestein quatrac 5 tyre, a worthy predecessor.
Apollo vredestein have now become one tyre company with emerging products.
The Indian tyre makers made a very shrewd move when buying Vredestein. The Dutch tyre company are renowned for their winter tyre range, with many award winners.
Apollo tyre India are growing into one of the worlds top ten of tyre manufacturers. From their base in India they have a presence in South Africa, Europe, UK and now i believe that they are ready to make a bid for the Chinese tyre company, BCT.
Apollo vredestein are now making great efforts to expand their tyres throughout the UK. In fact they no longer support the tyre dealer network Point-S after the resignation by MD Eric Roberts. We also stock general tyres, here in Halifax Yorkshire UK.
Consequently, to bring thigs more up to date in 2021 we are now receiving poorer service from the Vredestein product. In my opinion this is often the case after a company is taken over by a larger company.
Vredestein at the present time are suffering from supply problems. A thing that they were once very proud about. So, our main and also most important winter tyre is from the General tyre products that we now stock and supply in the Halifax area.
This is one of the most asked questions that we get form the customers of any commercial tyre centre here in Halifax, Yorkshire, UK.
I have to admit that the answer is getting more complicated?
Recent years have brought many new tyre manufacturers coming onto the tyre market, bringing greater choice and diversity of products. I have put together e few reasons that in my opinion are the most important.
My first reason stems back to when tyres were introduced and the major tyre companies that were first involved in the tyres development. These great tyre companies, starting with Michelin and closely followed by Pirelli, Dunlop, Goodyear and Continental are the ones
that are streets ahead in research and development.
Other tyre companies come a close second, but I prefer to stick to the main ones. These are the giants that I have been brought up with, over my past forty years as a tyre service centre.
When premium tyres are compared to budget tyre brands, you are talking the difference between men and boys. Premium tyres are made with over a century of research and development, many of it is carried out by their continues use of motorsport. This enables them to test new products and tyre compounds on the test track before the tyre are used on the regular cars driven by Joe public.
Premium tyres- Budget tyres
Major tyre manufacturers use testing equipment that has developed with their tyres and is not accessible to the countries that are mass produce their tyres. Compounds and ingredients are kept a secret. Budget tyre brands are from basic materials and are mass produced using technology that could be as much as 15 years old.
For the extra money that you pay for premium tyres, you will be getting a product that has been designed and will perform together with the cars of today. Companies such as BMW work together with tyre manufacturers to improve the all-round performance of their vehicles. A top class car will be fitted with premium tyres and not Cheap Car Tyre brands.
Premium tyres- Budget tyres
If the car makers could use budget tyres. Of course, then they would. They know that a premium tyres brand. Naturally, is the only option to match their new car model.Thus, when it is to be launched in the marketplace.
In my opinion, if you have relatively new car. Then you should keep to the make and type of tyre. Hence, that was on your vehicle as original equipment.
Fitting a budget tyre would be no option in my opinion.
The premium tyres and the mid-range tyres
This has been the major development in the last ten years of my tyre retailing life. The development, of the mid-range tyre. These include brands such as Kumho tyres, Hankook, Apollo and General tyres.
These tyre companies. Therefore, have stormed ahead .Having emulated the way that the premium tyre companies. Have been so successful over the years.
In my opinion. This is through motorsport. Also, and probably TV and sports ground advertising. Most of these mid-range tyre companies. Have pushed their products to enhance their competitiveness against the big boys.
And to be truthful, they are succeeding?
The mid-range tyres are bridging the gap between the premium tyres and the budget tyres and are becoming a cheaper option for the driver with a car above say three years old.
At the end of the day, you will pay for what you get. There are thousands of economy tyre manufacturers, and the market is flooded with them. These tyres are great for the driver who does not do much mileage or drives an older car, with a small budget.
So you pay your money and make your choice, but in the tyre world, you do get what you pay for.
As far as tyre companies go, then Apollo Tyres India are a relatively young company.
They started out in 1972, in fact, to be precise in September 1972. Apollo Tyres India received the certificate of Commerce in October 1972. They were promoted by Bharat Steel Tubes along with others to manufacture car tyres and tubes, (which were more widely used then, than they are now). Like other tyre companies, they also made conveyor belting.
Which was used mainly in the mining industries?
In 1981 Apollo began an agreement with General Tire International Co., U.S.A, which helped them with technical assistance. This move contributed to improving their tyre products. This lasted up to 1987 when the General tyre company was bought by the giant German tyre company Continental tyres.
Apollo tyres India
About the same time, Apollo acquired a share of another Indian based tyre company by the name of Gujarat tyre Ltd. This move gave Apollo the license to produce its car tyres in another Indian state, Gujarat state. Most Indian states were governed separately, and new permissions had to be granted when companies expanded across state lines.
1989 saw the introduction of the radial tyres for cars and Apollo Tyres India won the contract to supply Maruti cars and also started to produce tyres for trucks.
In one of the Indian tyre company’s bravest moves to date, Apollo entered into an agreement with Continental AG, Tyres of Germany. In a joint venture. Apollo opened up a passenger car radial tyre manufacturing plant. The factory had an initial production capacity of 4.7 million car radial tyres each production year. The deal was a 50% each joint venture between Apollo and Continental.
Michelin bought a 14.50% share in Apollo. They indeed set up a joint venture to produce truck tyres and also bus tyres for sale in the Indian market. The venture was a 51/49% split. All these moves were giving Apollo tyres more respectability in the tyre world.
Apollo Tyres India acquires Dunlop Tyres South Africa
In 2006 The Indian Tyre Company bought the South African arm of the split up Dunlop Tyre Company.
The consequences of this were that they sold off. Most of the company including the trademark rights to the Japanese tyre giants Sumitomo rubber industries in 2013.
Perhaps their most expansive move to date was the purchase of 100% shareholding control of Vredestein Banden B.V., Netherlands. This came as a shock to me because this was a tyre company that I was very familiar with and had visited on many occasions.
Apollo tyres India
The Vredestein product was no more than excellent. I hoped and prayed that this was not just an assist stripping move.
At Enschede lies in the eastern part of Overijssel with over 100,000 inhabitants. A beautiful town that I have visited on many occasions.
In fact, over six million summer, winter and all-season tyres are now made in Enschede, Holland every year. Also, a large number of quality agriculture tyres are manufactured there in addition to the production facilities in India. The two companies have become a
great marriage and are working well together.
Apart from the failed takeover of Cooper tyres in the USA, that’s about it for
for the moment. I must say though the Apollo is setting up an excellent network of tyre retailers across Europe, including here in the UK.
For More Information…
Apollo Tyres Greenfield facility-Apollo Tyres’ first European Greenfield plant in Hungary, started today with the foundation stone laying ceremony, start production in early 2017.
In my opinion Apollo tyres are the tyre company to watch out for.
They are very innovative and are reaching forward to expand to the rest of the world with their tyre products.
They are setting up a tyre dealer network here in the UK, and my tyre company will fortunately be a part of that, due to there involvement with Point-S. the European tyre buying group.
Apollo tyres now here in the UK
As the article says Apollo tyres are making big plans to expand into the European tyre market. The Indian based company have already bought out the Dutch tyre makers Vredestein tyres, who have strong customer base in the UK. Vredestein are the makers of one of the world’s best winter tyres and Apollo tyres will strengthen the brand name by adding their own selection of tyre types and sizes. Apollo tyres are a good quality brand and will worry some of the establishment during their climb up the tyre hierarchy ladder. The company are aggressive marketers and have already established links with Manchester United, where the Apollo tyres brand will be advertised on match days on the excellent pitch side electric advertising screens that are now very popular around English premiership football grounds.
When I first read this article. I was reminded of my past visits to tyre factories here in the UK. I now know that the tyre making facilities are very modern and hygienic. As expected, far from the days in the 70’s and 80’s.
The very first tyre plant that I visited was at Fort Dunlop. On the outskirts of Birmingham in the West Midlands UK. Fort Dunlop was a massive tyre making facility. For this reason, was one of the area’s largest employers. You could see the huge factory from the M6 motorway, with its massive “Dunlop” sign on the top of the building; it was a landmark that you would never forget, once you saw it.
You could see the huge factory from the M6 motorway. Thus, with its massive “Dunlop” sign on the top of the building; it was a landmark that you would never forget, once you saw it.
I was a young man at the time. I can remember seen the motorsport division as we approached the main factory. It was a very exciting time for me. As it was to be the first time.
I knew that this would increase my knowledge.Naturally, about the product and that it would give me a better understanding.Especially, of the tyres that would give me a decent standard of living for the rest of my life.
Strangely enough the thing that stuck in my mind. Was at the end of the production process. With all the tyres hung onto a conveyor belt ready for checking by an inspector. I also remember that mixed brands were coming off the final inspection line. Apart from Dunlop tyres, I saw India tyres being made. I knew that Dunlop made India tyres, but now I had seen it myself, it gave me greater confidence when I returned to my depot in Huddersfield Yorkshire UK.
Apollo tyres would buy out Vredestein tyres from Holland
Later on in my career. When I owned my tyre centre. I had the pleasure to become a dealer for the excellent Vredestein tyres. Because Vredestein is a Dutch company. Naturally, have a reputation second to none for quality and value and build their tyre in a factory that I had the pleasure of visiting on three occasions in Enschede, Holland.
They became a vital supplier to me and helped build the business to what it is today. Vredestein was to be eventually bought out by Apollo tyres, but before that, I enjoyed many trips to their factory in Holland.
The Vredestein factory was to be the cleanest and efficient tyre company that I had ever seen. I was always given the best treatment, and this only cemented our business relationship and my enthusiasm for Vredestein tyres.
However like many smaller companies Vredestein tyres started to grow and sort of left the little guys a bit behind.
They became more aggressive with their marketing tactics and as a small tyre retailer in Halifax, we started to drift apart, and I could not get the right deal from them. The Vredestein sales manager whom I had known for some years, retired and I used this particular time to change my main supplier of mid-range tyres to Toyo Tyres of Japan.
Vredestein make one of the best Winter tyres in Europe and can sell all that they make. They were to become a prime target for Apollo tyres. Vredestein had used proclaimed star car designer, Giorgetto Giugiao, to design their tyres in the late 90’s and the brand of Vredestein had become much sought after in the tyre world.
Thus, Vredestein were now making up to six million winter and summer car tyres and were to become a prime target for the Indian tyre company Apollo tyres, and the acquisition took place in 1999.
The company is now known as Apollo Vredestein tyres and some of the production of things, like cycle tyres and tubes, have to an Apollo tyres factory in East Asia.
Also Vredestein are renowned for their Tractor tyres and some of these will now be made in the Apollo tyres factory in India.
Finally, I am very pleased that I once again have access to the Vredestein products. This is because I am a m ember of tyre buying group Point-S and Apollo tyres are one of our suppliers.
The Mumbai Apollo Tyres Rubber Football Pitch was inaugurated by Satish Sharma, president, Asia-Pacific, Middle East & Africa, Apollo Tyres and ex English footballer Bryan Robson.
This will be a truly great innovation? a football pitch made from recycled rubber.
This is not the first time that we here at Pellon Tyres have heard about the Apollo Tyres Pitch. When we first started to deal with Apollo tyres,, we were asked if there was any junior football clubs who needed an all weather training pitch.
We immediately came up with a local Yorkshire junior football club. Called “Tingley Rangers”. Their football pitches were continuously water logged in the winter months. The pitches were not playable. Neither could the players train, because of the bad and water logged fields.
Apollo Tyres Rubber Football Pitch
However We were told about the Rubber Football Pitch, which was suitable for the training area at Tingley. This would have been great for the players to train on during the winter and the club was very excited at the prospect of training on an all weather pitch.
Time went by. So we kept in touch with Apollo representative. Concerning, when the pitch would be laid. We now know that we were being put off. By the giant tyre company. We were eventually told that the Football Pitch idea had been cancelled due to unknown reasons. The club were very disappointed and so was i.
We thought that the Rubber Football Pitch idea had been put to rest and i was surprised to see that a whole football pitch as been built in India?
Perhaps Apollo will be able to explain their change of mind?
As long as it is affordable it could be a great success. I believe that the Rubber Football Pitch, could be available for training pitches for amateur football clubs here in the UK, but when i dont know.
Apollo Tyres plans to set up a subsidiary in Malaysia over the next two years as the c
This Indian based tyre company are having expansion plans all over the world. They also make a great tyre product including their excellent winter tyre range.
As Apollo agents here in the Halifax area we will be offering the Apollo tyres winter tyre range to the public this winter.
Apollo tyres plans over the next two years include setting up the Malaysia venture and then increasing their worldwide presence by 15 %
They intend doing this by exports. Part of the their plans, include increasing their capacity to expand their truck and bus tyre range from the tyre manufacturing plant in Chennai. The capacity is expected to rise from the production of 6000 tyres up to 9000 tyres a day.
New investments will double the capacity at the Chennai plant due to an investment of 2700 Rupees crore (crore is an Indian numbering system and is 10 million Rupees). This investment will be spread over the three to four years.
Apollo Tyres plans
The Indian tyre maker have plans for a strong profits performance. Including, a strong operating profit. So combined with lower cost of borrowing.
Apollo tyres plans over the next two years. Include setting up the Malaysia venture and then increasing their worldwide presence by15 %
They intend doing this by exports. Part of the Apollo tyres plans, include increasing their capacity. Hence, to expand their truck and bus tyre range . Of course, from the tyre manufacturing plant in Chennai. The capacity is expected to rise from the production of 6000 tyres up to 9000 tyres a day.
New investments will double the capacity at the Chennai plant.
So, due to an investment of 2700 Rupees crore (crore is an Indian numbering system and is 10 million Rupees). This investment will be spread over the three to four years.
The Indian tyre maker plans for a strong profits performance. Thus, with a strong operating profit. Combined with lower cost of borrowing.
Here in the UK we have witnessed the acquisition of Vredestein tyres. Of course, a very strong performing Dutch tyre manufacture. Which, now is starting to pay dividends. Vredestein tyres have always been strong in the making of winter tyres. The plans included the joint names of the companies. The name has now become Apollo/Vredestein.
Apollo tyres plans also include the setting up of a tyre retail network. Which was the previous Vredestein dealer network. Made up of independent tyre retailers and now the addition of the Point-S tyre organisation.
Apollo Tyres Spending Spree I must admit as an Apollo tyre retailer, this one came out of the blue?
Apollo Tyres Spending Spree has taken another step
With the recent acquisition of the German tyre retailer “Reifencom”. Hence, this is just a part of the mad rush for the cash strapped tyre manufacturers. Hence, to expand their empires.
The agreed price is said to around 45 million Euros. Although, I have never heard of the German tyre company. So they are said to have grown to one of the largest tyre retailers. Thus, with an online presence. Reifencom have 37 retail outlets and also sell tyre products online. Naturally, in Germany and other parts of Europe. Including France, Italy, Austria, Switzerland and Denmark.
The Apollo Tyres Spending Spree has not yet hit the UK tyre market, but with tyre retailers the likes of “National”, up for grabs, then who knows?
The nearest we have been was the acquisition of Vredestein tyres in Holland. Vredestein have a very strong presence here in the UK and so I think it is a case of watch this space?
Neeraj Kanwar, is the MD of Apollo tyres and said,” The acquisition is a strategic fit in further growing our European business”, “It will enable Apollo to improve its mix of distribution channels in Germany and Europe and aid in increasing the visibility of Apollo and Vredestein tires in the offline and especially the fast growing online retail space.”
All of this follows in the steps of Michelin tyres who have now acquired online tyre businesses in Germany, France and the UK.
Tyre manufacturer’s boardrooms must be buzzing with conversations about what will be happening next. My money will be on Bridgestone?
Bridgestone are the world’s largest tyre manufacturers are will not want to be left behind. The large Micheldever tyre operation is up for grabs? Now bought by Sumitomo tyres. Who knows.