Michelin Worldwide Campaign-Super Bowl launch for Michelin global campaign

Michelin Worldwide Campaign

A premium-price timeslot during yesterday’s Super Bowl marked “an important change” in Michelin’s marketing strategy. The 30-second advertisement – the first Michelin advertising appearance during …

Michelin Worldwide Campaign

I must confess, I am not a fan of the “American Super-bowl” series. However, I am a sports fan and did see some of the highlights. I did however notice the Great tyres advert during the proceedings.

What I did not know, is that this was the start of a Global advertising campaign from Michelin tyres. I am thinking that it could start a war of giants. Hence, the other big tyre companies wont stand still.

Companies the like of Continental tyres, Bridgestone tyres and Pirelli tyres will all want to compete. This and rising tyre prices, should make 2017 an interesting year?

2020 Update

Of course, The great French tyre company are moving forward with a great new product range. Importantly, to keep up with the different demands of todays modern motoring.

Including special tyres to fit the new electric cars that are coming out in todays mix of vehicle technologies. Including the new “Energy Saver” tyre range.

Many other tyres are in the line from this great tyre company. 

Source: Super Bowl launch for Michelin global campaign

SUV Winter Tyres or Four Wheel Drive-which are the best options for your SUV ?

SUV Winter Tyres

SUV Winter Tyres

SUV winter tyres make a huge difference

Hi this is one of those great videos that can explain many things at a glance. One of the great things about owning a tyre shop these days is the diversity of the car models and tyre types and sizes.

One of the surprises to me was the popularity of the SUV vehicles in the past five or six years?

suv winter tyres
This Land Rover Discovery has his SUV winter tyres fitted every year.

In fact my wife drives about in a Mitsubishi Outlander and loves to be driving above the normal car height (feeling of power perhaps?).

Many of these vehicles are now driven by our lady customers, but for some reason they think they are drive anywhere vehicles.

the truth is that the SUV’s come out on summer tyres only ,in most cases. The drivers think that they can drive them in all kinds of weather conditions,even on snow.

Even the 4X4 drive vehicles are mainly on summer tyres?

Because the tyres are also of a large size and width it is even more important to fit winter tyres.

This video shows exactly what i mean. Even the four wheel drive car was hopeless in snow when fitted with summer tyres. The cars where completely different when fitted with  winter tyres. The  snow tyres made a complete difference to the handling of the cars when tested on a snow covered ski slope.

SUV Winter Tyres have been proven to work very well in winter weather before i saw this excellent video. One of the vehicles that benefit very well by fitting  General Tyres, is the BMW range of SUV’s. These cars have massive tyres, which work great in summer, but their owners will tell you that they are hopeless in any kind of bad weather, especially snow and ice.

Eric Roberts

Do I need winter tyres ? Everything you need to know about winter tyres in 2020 – get reading

Do I need winter tyres

Do I need winter tyres ? Everything you need to know about cold weather tyres.

A great question. Hence, that I have tried to answer a million times. We all live very busy lives. Therefore, we do not like to be hampered or hindered in our daily dash. Thus, from home to work or home to school.

The roads in the UK are packed to the brim with our cars. Every family now owns two or three cars. We just cannot do without them?

On the other side of the coin. We all want safer cars and safer roads. Our families are very precious to us.

This in my opinion is where I answer the question “do I need cold weather tyres”. The answer is a big fat YES we do need  tyres to aid us in bad winter weather.

The past five or six winters here in the UK. Of course, have shown us all just how bad winter can be. As I am sat here writing this. The weather forecast is for snow to fall. In parts of the UK and this is usually in the Halifax area of Yorkshire, where my tyre business is.

Do I need these tyres

A good point to remember is that  a winter performs much better when the temperature drops to bellow 7 degrees C. The tyre stays more flexible, because of certain additives in the tyres compound and enables the tyre to grip much better in cold winter weather, This makes winter tyres much safer to drive on in the winter time.

My winter tyres business has built up because of “word of mouth” from the customers that have bought these type of  tyres in the past, and have spread the word, about how good the really are.

Coming forward to 2020 then we are hoping for a cold snowy winter. Because, it will give us a chance to catch up with the loss of business. Of course caused to us by the recent “lock-down” . Consequently, due to the Covid 19 pandemic.

To summarise winter tyres are a major safety asset for your family and yourself.

Winter Tyres Safety Tools-Should I buy winter tyres? – Telegraph.co.uk

Winter Tyres Safety Tools

Winter Tyres Safety Tools

Winter Tyres Safety Tools

As the temperature drops and thoughts turn to winter, many buyers will be wondering once again whether it’s worth investing in Winter Tyres Safety. Here’s our guide.

This is a good article written with some good sense?

In my opinion the Winter Tyres Safety debate should be non existent. Wherever there is going to be a chance of bad weather. So this includes snow, ice and rain. Of course, winter tyres are one of the biggest safety improvements. Hence that you should make for your car and your family.

In a recent article. I explained how some Canadian insurance companies were giving a discount bonus. Thus, to drivers who were sensible enough to fit Winter Tyres Safety to their cars.

Winter Tyres Safety Tools- Insurance companies know when they are on a winner?

Another recent development that i am not too sure about is the so called “all-weather” tyres that are now appearing on the tyre market. Tyres such as the one in the image, the vredestein Quatrac, have been around for years now and if they were going to be a better option for the genuine winter tyre then the Winter Tyres Safety would have gone out of existence?

I would still recommend that my customers fit a genuine winter tyre and not an all round summer and winter tyre, they do perform as well

winter tyre safety
Snow ploughs will be a common site shortly as winter comes sneaking in?

Winter Tyres Safety Tools in winter, its as simple as that.

In my opinion Winter Tyres Safety is not an issue with arguments any more. There are of course people who just cannot afford them. This is fine, but it may just be worth making a small sacrifice and divert e little money away from other less important things, to be able to afford some winter tyres.

This will ensure that you will be safer if winter strikes with vengeance, and you get caught out in lets say a less hospitable situation without any Winter Tyres Safety, to get you out of trouble.

We at pellon Tyres are now stocking General winter tyres

Eric Roberts

zzz eric roberts

http://www.pellonautocentre.com/suv-winter-tyres/

Sourced through Scoop.it from: www.telegraph.co.uk

Hankook Venture Retail TradeNews – Tire Business – The Tire Dealer’s No. 1 News Source

Hankook Venture

Pothole1

Hankook Venture

This is all part of a continuing trend. Because, tyre manufacturers are looking to trade direct with the public. Hence, by buying out tyre retail  groups. Therefore, to increase their market share.

I have seen all this kind of thing before. In the sixties and the seventies all the big tyre companies bought out retail tyre groups. It became a mad frenzy? Thus to try and build up the largest retail organization.

Dunlop began to build it’s Tyreservices empire. This is where I first started in the tyre industry. A tyre fitter at National Tyres Dewsbury, UK.

One big thing that came out of it is that Tyre manufacturers could not handle running the retail sector. The whole thing eventually fell apart. Most of the best guys worked for the independent tyre retailer.

I suspect that this is what will happen again. Tyre manufacturers have no idea about running a retail organization. Who knows? only time will tell. Meanwhile people like Hankook tyre think that this is the way forward and only time can tell.

Sumitomo tyres of Japan. Have taken the best route in my opinion. Hence, by buying the wholesale group known as Micheldevers.

News – Tire Business – The Tire Dealer’s No. 1 News Source

Apollo Tyres plans- They are to set up new unit in Malaysia

Apollo Tyres plans

Apollo Tyres plans to set up a subsidiary in Malaysia over the next two years as the c

This Indian based tyre company are having expansion plans all over the world. They also make a great tyre product including their excellent winter tyre range.

As Apollo agents here in the Halifax area we will be offering the Apollo tyres winter tyre range to the public this winter.

Apollo tyres plans over the next two years include setting up the Malaysia venture and then increasing their worldwide presence by 15 %

They intend doing this by exports. Part of the their plans, include increasing their capacity to expand their truck and bus tyre range from the tyre manufacturing plant in Chennai. The capacity is expected to rise from the production of 6000 tyres up to 9000 tyres a day.

New investments will double the capacity at the Chennai plant due to an investment of 2700 Rupees crore (crore is an Indian numbering system and is 10 million Rupees). This investment will be spread over the three to four years.

Apollo Tyres plans

The Indian tyre maker have plans for a strong profits performance. Including, a strong operating profit. So combined with lower cost of borrowing.

Apollo tyres plans over the next two years.  Include setting up the Malaysia venture and then increasing their worldwide presence by15 %

They intend doing this by exports. Part of the Apollo tyres plans, include increasing their capacity. Hence, to expand their truck and bus tyre range . Of course, from the tyre manufacturing plant in Chennai. The capacity is expected to rise from the production of 6000 tyres up to 9000 tyres a day.

New investments will double the capacity at the Chennai plant.

So, due to an investment of 2700 Rupees crore (crore is an Indian numbering system and is 10 million Rupees). This investment will be spread over the three to four years.

The Indian tyre maker plans for a strong profits performance. Thus, with a strong operating profit. Combined with lower cost of borrowing.

Here in the UK we have witnessed the acquisition of Vredestein tyres. Of course, a very strong performing Dutch tyre manufacture. Which, now is starting to pay dividends. Vredestein tyres have always been strong in the making of winter tyres. The plans included the joint names of the companies. The name has now become Apollo/Vredestein.

Apollo tyres plans also include the setting up of a tyre retail network.  Which was the previous Vredestein dealer network.  Made up of independent tyre retailers and now the addition of the Point-S tyre organisation.

http://www.pellontyres.co.uk/Content/Page/Apollo%20tyres%20new%20manufacturing%20plant

Sourced through Scoop.it from: www.thehindubusinessline.com

Apollo Tyres Spending Spree-Indian tyre maker buys Reifencom Tyre Distributer

Apollo Tyres Spending Spree I must admit as an Apollo tyre retailer, this one came out of the blue?

Apollo Tyres Spending Spree has taken another step

With the recent acquisition of the German tyre retailer “Reifencom”. Hence, this is just a part of the mad rush for the cash strapped tyre manufacturers. Hence, to expand their empires.

The agreed price is said to around 45 million Euros. Although, I have never heard of the German tyre company. So they are said to have grown to one of the largest tyre retailers. Thus, with an online presence. Reifencom have 37 retail outlets and also sell tyre products online. Naturally, in Germany and other parts of Europe. Including France, Italy, Austria, Switzerland and Denmark.

The Apollo Tyres Spending Spree has not yet hit the UK tyre market, but with tyre retailers the likes of “National”, up for grabs, then who knows?

The nearest we have been was the acquisition of Vredestein tyres in Holland. Vredestein have a very strong presence here in the UK and so I think it is a case of watch this space?

Neeraj Kanwar, is the MD of Apollo tyres and said,” The acquisition is a strategic fit in further growing our European business”, “It will enable Apollo to improve its mix of distribution channels in Germany and Europe and aid in increasing the visibility of Apollo and Vredestein tires in the offline and especially the fast growing online retail space.”

All of this follows in the steps of Michelin tyres who have now acquired online tyre businesses in Germany, France and the UK.

Tyre manufacturer’s boardrooms must be buzzing with conversations about what will be happening next. My money will be on Bridgestone?

Bridgestone are the world’s largest tyre manufacturers are will not want to be left behind. The large Micheldever tyre operation is up for grabs? Now bought by Sumitomo tyres. Who knows.

Eric Roberts

Goodyear all-season tyres: Ford chooses as Original Equipment fitment –

Goodyear all-season tyres

Goodyear all-season tyres
Goodyear all-season tyres

Goodyear all-season tyres

All-season tyres

The Vector 4 Seasons tyres are for new Ford car models.

Hence, to versions of its Galaxy, C-Max, Focus, Fiesta, and S-Max models.

The Goodyear vector 4 Seasons tyres, came out with very good results. Especially, in a recent German Auto Magazine tyre test.  The Goodyear Vector 4 Seasons tyres came with excellent wet braking results. Of course, in snow and icy conditions, she also did well in all the other disciplines during the test.

There is no doubt

that winter and all season tyres have become a popular choice for UK and European motorists in recent years. In my opinion, it is a faster lifestyle and more safety conscious drivers who are looking to fit safer tyres on their cars.

We are also having more unsettled winters.

The weather can change from mild and wet to a heavy snowstorm over night. Motorists are more aware of this now and are fitting winter tyres such as the Goodyear Vector 4 Seasons tyres.

The original Goodyear all-season tyres were brought out more than thirty years ago. Today’s tyre is a different animal, with the use of up-to-date materials for the tyre compounds. This includes the addition of “silica” and natural rubber to the compound mix.

Ford has made a good move by fitting these Goodyear Vector 4 Seasons tyres, and I am sure that other car manufacturers will follow suit.

Goodyear all-season tyres are said to have the following attributes:.

  • Excellent year-round performance
  • Traction for all road conditions
  • Environmentally friendly
  • Better control on wet and dry roads

These tyres follow in the Goodyear tradition of supplying excellent quality tyres at a reasonable price and are available from Pellon Tyres in Halifax.

Sourced through Scoop.it from: www.fleetnews.co.uk

AGING TYRES: Are you driving on tyres that could kill you? – News3LV

AGING TYRES

There were 500 deaths and 19,000 injuries in 2014 from aging tyres-related accidents, according to the National Transportation Safety Board.

AGING TYRES

Cracks, like the ones in this tyre are probably caused by  aging tyres .Hence, that are too old to be driving about when fitted to your cars.

There has been an increase of tyre related accidents. Naturally, due to the  increase of drivers buying part worn aging tyres. Many of these aging tyres are from breakers yards. For that reason, are well past there sell by date and not fit for the road.

Compounds containing anti-oxidising chemicals. Are used to slow down the natural aging process of rubber. Thus,  in new tyres. The problem arises. because, the tyre becomes older than five years old. On the other hand Michelin and Continental. As expected, say that, under the right conditions a tyre could last up to ten years.

AGING TYRES

Like anything else you should check out your tyres for any cracking and bulges or bubbles appearing on the sidewall area or the tread area. The tyre in the image could have been running under pressure, but it could also be over age?

The date when the tyre was manufactured is embedded onto a tyres sidewall. It tells you the week and year that the tyre was manufactured. In the past few years, cash strapped motorists have been buying part worn tyres.

AGING TYRES

What people do not realise is that many of these part worn tyres have been sold illegally. In the 1990’s we had a similar economic downturn and laws were passed to curb the number of part worn tyres that were sold.

These laws allowed the sale of part worn tyres, providing they were inspected and tested in a correct manor. This resulted in an improved situation, until recent times. All sorts of rubbish part worn tyres are now been sold to the public.

In recent times we have seen tyres with cuts, nails, bubbles, screws and worse of all aging tyres that are passed their best and full of cracks.

Tyre tread legal limit

Tyre tread legal limit
Tyre tread legal limit

This is a good video. Therefore, it shows an easy way for the tyre-buying consumer. To check their remaining tyre tread legal limit.

I remember this law coming into the UK. The minimum Tyre tread legal limit was set at 1.6 mm.Hence, across two thirds of the tread from the centre of the tread outwards.

This has now lasted for a few years. 

It is a thought, though. That the trade think the legal limit. Thus, should be raised to 2 mm.

This is primarily because car designs and speeds.Consequently, have changed significantly in the past ten years. As expected, tyre companies have had to keep up with these changes. Naturally, the introduction of SUVs and crossover vehicles.Thus, has meant much larger tyre sizes.

The relevance of this is. That tyre companies such as Continental tyres. I have now stopped putting sipes (the tiny slits in a tyre that dispel water from the tyre) at 2 mm.

This means that the Tyre tread legal limit at 2 mm, certain tyres are bald apart from the drainage grooves that run down the circumference of the tyres.

Tyre manufacturers were quick to incorporate technology into their tyre design and included the addition of a bar of thin rubber that runs from one side of the tread edge to the other.

This bar of rubber is exactly 1.6 mm in depth.

It was put there so that the public (and the police) could see if the tread was illegal or not. When the tyre tread had worn down to these bars, the tyre was at the end of its life and should be replaced. It is at the legal limit, and below that, this makes the tyre illegal.

So watch this space; the tyre guys are campaigning for a 2 mm tread limit.

http://www.pellonautocentre.com/checking-the-tread-depth-on-your-car-tyres-is-most-important-pellon-tyres/ 

Sourced through Scoop.it from: www.youtube.com